Envato Market Sales Decline: Template Market Going Down ?


Welcome aboard, fellow creators and digital enthusiasts, to the extremely bumpy ride that is the Envato Market! ๐ŸŽข Best known as the ultimate treasure trove of all things digital, Envato Market has been our trusty companion in the journey of creative glory.

For those of you who might not know, Envato Market includes a variety of platforms such as ThemeForest for website themes, CodeCanyon for scripts and plugins, VideoHive for stock footage and motion graphics, AudioJungle for music and sound effects, GraphicRiver for graphic templates, PhotoDune for stock photos, and 3DOcean for 3D models and assets. ๐ŸŒŸ Standing tall as a prominent online hub, it’s where individuals can purchase and sell website templates and themes tailored for widely-used CMS platforms such as WordPress, Joomla, and Drupal. With a global Alexa ranking placing them among the top 1,000 websites worldwide, Envato Market draws in millions of visitors monthly, solidifying its position as one of the premier marketplaces in its niche. ๐ŸŒ

But lately, whispers of sales slumps make themselves heard like soft murmurs in the wind. ๐Ÿƒ Questions arise: Is the theme and template market declining? Why are sales drastically decreasing while the number of people using technology is growing? Discover Envato Market’s sales decline and the challenges it brings. Explore adaptive seller strategies to redefine success amid changing trends in the digital marketplace! ๐Ÿš€๐ŸŒŸ

Fear not, brave souls, for today, we embark on a journey to unravel the mysteries behind these whispers in the air. ๐Ÿ”

The Decline Dilemma: A Playful Peek Behind the Curtain

Market Madness

Imagine being in a crowded market of sellers and products, where everyone is shouting but few are being heard. ๐Ÿ˜… It’s the age-old tale of supply and demand. With more sellers and products vying for attention than there are pixels on your screen, it’s no wonder our offerings sometimes get lost in the shuffle. Standing out in a crowd of digital adventurers is definitely a challenge! ๐Ÿš€

Signs of market saturation may include slowing sales growth, intense competition among existing providers, declining profit margins, and challenges in attracting new customers. ๐Ÿ˜ฌ The Envato Market sales decline is a clear indication of these market saturation signs.

Client Quirks

As sales depend on the consumers, it is crucial for sellers to understand their behavior. Today’s buyers are as unpredictable as the weatherโ€”one day it’s all sunshine and rainbows, the next, it’s thunder and lightning. ๐Ÿ˜Š๐ŸŒˆโ›ˆ๏ธ This unpredictability plays a significant role in the Envato Market sales decline, making it crucial for sellers to stay adaptable.

Platform Changes

Changes on the platform are like the backbone of places where we buy and sell stuff online, such as Envato Market. They happen quietly but make a big difference for everyone involved. These changes can be things like how items are found in searches, the rules for selling, or even just how the website looks.

Sometimes, they can be frustrating for sellers because they have to adjust to keep up. ๐Ÿ˜• But if we think of it like learning a new dance, it’s all about practice and getting better over time. ๐Ÿ’ƒ๐Ÿ•บ So, let’s roll with the changes, just like learning new dance moves. With each adjustment, we’re getting closer to success in the world of online selling. ๐Ÿš€ These ongoing changes are another factor contributing to the Envato Market sales decline.


At present, there are several marketplaces trying to steal Envato’s thunder. โšก Notably, Envato Elements might be one of the rivals for authors who are selling good quality templates and plugins at a reasonable price.

For those unfamiliar, Elements is an unlimited subscription platform for licensing digital assets, all for a fixed price per month. The irony is that Elements is also part of Envato’s portfolio. ๐Ÿ˜ฎ You might be thinking, why is Elements gaining more popularity than Envato Market? The answer lies in Envato’s marketing strategies. Their priority is best sellers โ†’ discounted items โ†’ Elements โ†’ new releases. ๐Ÿ“Š

Elements attract more users because all the users of Envato are constantly being told, even on the checkout page, that Elements have better value. In a way, Elements is great for users with access to many high-quality items at low prices. Typically, the WordPress themes available on Elements are not as good in quality, but some users still like it because it’s cheaper. ๐Ÿ’ธ This competition from Elements is a major reason behind the Envato Market sales decline.

Discover Envato Market’s sales decline and the challenges it brings. Explore adaptive seller strategies to redefine success amid changing trends in the digital marketplace! ๐Ÿš€๐ŸŒŸ

The outlook doesn’t seem very promising, does it? ๐Ÿ˜•

There might be a time when Elements will overshadow the Envato market. As it significantly diminishes the earnings of designers and developers, they may lose interest in continuing to work within the market due to the reduced income. ๐Ÿ˜” Envato aggressively promotes low-priced items. Low-priced items attract fewer affiliates since they earn less from those; as a result, affiliates are leaving the market. ๐Ÿ˜ž

Some seasoned developers on Envato Market have halted their development efforts and ceased providing support, exiting the market entirely. However, seasoned developers are likely to discontinue their collaboration with Envato Market. This could lead to only inexperienced developers, content with lower incomes, remaining in the market. Typically, these individuals lack the expertise to create high-quality products. ๐Ÿ˜ž

Envato Elements vs. Envato Market โ€“ A Playful Rivalry or a Threat to Creativity?

In the busy world of digital shopping, there are two big players: Envato Elements and Envato Market. But are they just having a friendly competition, or is it something more serious that could affect how creative people work? Let’s take a closer look and see what it all means.

Time to Get Serious

As Envato Elements gradually makes its presence felt, armed with its subscription model and an ever-expanding library of assets ๐Ÿ“š, Envato Market slowly gears up for the impending challenge. The collision between these industry heavyweights seems to be unfolding gradually, leaving us to ponder whether it’s all part of a natural progression or a sign of deeper changes brewing in the digital marketplace. ๐Ÿš€๐Ÿ’ผ๐Ÿ”„๐Ÿค”

A Hit to the Bottom Line

In the midst of the intense battle between Envato Elements and Envato Market, sellers are feeling the heat. ๐Ÿ”ฅ With buyers flocking to the enticing offer of unlimited assets, sellers on Envato Market are facing a decline in sales and shrinking profits. ๐Ÿ’ธ It’s a challenging situation, but is it just a bump in the road or a glimpse of what’s to come? ๐Ÿค”

The Battle Between Quality and Quantity

In the arena, Envato Elements and Envato Market clash over their core principles โ€“ quality versus quantity. ๐ŸŽจ While Envato Elements boasts a wide selection of assets, Envato Market remains dedicated to handpicked collections and top-tier offerings. ๐ŸŒŸ But as the dust settles, the question remains: which philosophy will win over creators and consumers in the end? ๐Ÿค”

Some sellers hold the belief thatโ€ฆ

The emergence of the unexpected contender:

As the competition heats up, Envato Market stands its ground, rallying its community of skilled sellers and loyal customers. ๐Ÿ›ก๏ธ Despite facing pressure from Envato Elements, Envato Market shows resilience, refusing to give up. ๐Ÿ’ช Could this be a classic underdog tale in the making, or will Envato Market ultimately succumb to the challenges posed by its rival? ๐Ÿ†

As the final bell tolls and anticipation fills the air, one question lingers โ€“ who will claim victory in this clash of giants? ๐Ÿ›Ž๏ธ Will it be Envato Elements, offering convenience and accessibility, or Envato Market, known for its commitment to quality and community? ๐Ÿ† Perhaps the true champion is creativity, as both platforms push boundaries and inspire innovation in the digital marketplace. ๐ŸŽจ๐Ÿ’ก

Impact on Sellers:

Decreased Revenue

In recent years, sellers on Envato Market have witnessed a noticeable decline in revenue, pointing to a concerning trend within the digital marketplace.

This decline can be attributed to various factors, including heightened competition, shifts in consumer preferences, algorithmic changes within the platform, and the growing popularity of Envato Elements.

With an increasing number of sellers offering similar products, individual sellers may find it increasingly challenging to differentiate themselves and attract customers. This ultimately leads to a decrease in sales and revenue. Moreover, changes in consumer behavior and preferences have also played a significant role in this decline. As the digital landscape evolves, shifting expectations and preferences among buyers influence the demand for specific product categories.

Additionally, the drop in sales could be attributed to the rising popularity of Envato Elements. This subscription-based service allows users to access a wide range of digital assets, such as themes and graphics, for a monthly fee. Instead of making individual purchases on Envato Market, some buyers opt for this subscription model. It results in fewer direct sales for sellers on the platform, further contributing to Envato Market’s sales decline. ๐Ÿ”„

Motivation and Morale

When sellers make less money, it can really bring them down. They might feel sad, frustrated, and worried about their future selling online. Plus, when things like algorithms or what customers want change, and sellers can’t do anything about it, it makes them feel even worse. It’s super important for sellers to stay positive and keep going, especially when times are tough. And with Envato Elements taking some customers away, it adds another challenge for sellers to deal with. So, staying motivated and looking for ways to adapt is key to keeping their business going strong amid the Envato Market sales decline. ๐Ÿ’ผ๐Ÿš€

Strategies for Adaptation


Diversification means offering a wider variety of products or services to reach more customers or meet different needs. ๐Ÿ›’ By doing this, sellers aren’t dependent on just one product or platform, which helps them deal with changes in revenue. It opens up new possibilities for sales and income, making sellers more adaptable to changes in the market. Expanding your sales to other online platforms beyond Envato Market is a smart move. It opens up new avenues to connect with customers and earn income from diverse sources. This way, they’re not putting all their eggs in one basket. ๐Ÿฅš๐Ÿงบ

Marketing and Promotion

In a crowded marketplace, sellers need to get creative with their marketing to grab customers’ attention. ๐Ÿ“ข They can use various platforms like social media, email, and teaming up with influencers to reach their target audience. By highlighting what makes their products unique, sellers can stand out from the competition and attract potential buyers. ๐ŸŒŸ This is essential in reversing the Envato Market sales decline.

Quality and Innovation

To stay ahead in the market, sellers must continuously enhance their products and innovate. This involves improving quality, adding new features, and brainstorming fresh ideas to keep customers satisfied and loyal. Innovative products not only distinguish sellers from competitors but also enable them to command premium prices. Listening to customer feedback and making adjustments accordingly is crucial for product refinement and customer satisfaction. Moreover, specializing in niche markets can further differentiate sellers. It fuels ongoing quality and innovation for sustained success in the dynamic digital landscape.

Selling on Other Marketplaces

Selling on multiple online platforms diversifies sellers’ income sources and expands their reach to a broader audience. ๐Ÿ’ผ Instead of solely relying on one platform like Envato Market, sellers may also list their products on platforms such as:

  1. Template Monster
  2. TemplateLelo
  3.  WrapBootstrap
  4. Creative Market
  5. Codester

Also Read: WhatsApp Business Marketing Strategies for Engagement & Sales

This strategy mitigates the impact of sales fluctuations on any single platform, ensuring a more stable revenue stream. ๐Ÿ’ฐ By spreading out their presence across various platforms, sellers can minimize risk and maximize opportunities for sales growth. ๐Ÿ“ˆ

The Unforeseen Acquisition: A New Twist in the Tale

Amidst whispers of market changes, another seismic shift emerges: the acquisition of Envato by Shutterstock. This unexpected development casts yet another shadow over the creative landscape. Authors and sellers alike wonder about its implications.

The Impact on Authors

With Shutterstock’s acquisition of Envato, authors and sellers on platforms like Envato Market find themselves facing yet another layer of uncertainty. The merger of these digital giants might reshape the digital marketplace. Expect new policies, strategies, and competitive forces.

Concerns over Revenue and Competition

Authors relying on platforms like Envato Market feel apprehensive due to the acquisition. Consolidation under Shutterstock may alter commission structures and pricing models. Tighter competition looms within the conglomerate’s portfolio.


In conclusion, our exploration of Envato Market’s decline has navigated through market challenges and shifting consumer trends. Despite these hurdles, there’s an opportunity for growth and innovation amid the uncertainty.

As we move forward, let’s embrace optimism and determination. Every setback is a chance to learn and evolve, showcasing our creativity and resilience.

With the recent acquisition of Envato by Shutterstock, the digital landscape faces new changes. Authors and sellers must adapt and diversify to navigate these uncertainties. Embracing resilience and innovation will be key to thriving in this evolving marketplace.

As we embark on this new chapter, let’s stay curious and determined. Challenges spur our creativity and resilience in the ever-changing digital commerce landscape.

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